Disclosure and Endorsement Guidelines

At Le Trades, we value transparency in all of our advertising and endorsement practices. These guidelines ensure that our users understand when we receive compensation for featured content, products, or services. Our practices align with advertising and endorsement regulations across the USA, UK, France, and Germany, and these guidelines will be updated as we expand into other markets.

1. Purpose of Disclosure and Endorsement Guidelines

Our goal is to provide users with clear, honest information about our business relationships with affiliates, sponsors, and other partners. These guidelines apply to all content, whether created by Le Trades or shared by our partners, influencers, or endorsers.

2. Types of Disclosure

Affiliate Links
Le Trades uses affiliate links, through which we may earn commissions if a user clicks on a link and makes a purchase. These links do not affect the purchase price and are always disclosed in relevant content.

Sponsored Content
If we receive compensation to feature or endorse specific content, products, or services, such content will be labeled clearly with terms like "Sponsored" or "Advertisement" to indicate our paid relationship.

Product Reviews and Recommendations
Any product reviews or recommendations reflect our honest opinion. If a review or recommendation includes affiliate links or sponsored content, it will be disclosed.

3. Compliance with Local Endorsement and Disclosure Laws

USA
Le Trades complies with the Federal Trade Commission (FTC) guidelines, which mandate that endorsements and affiliate relationships must be disclosed clearly and prominently. We ensure these disclosures are easy to understand and presented in relevant content across our website.

UK
We adhere to the UK Advertising Standards Authority (ASA) guidelines, which require transparency in endorsements and sponsored content. All affiliate links, sponsorships, and endorsements are clearly disclosed, as outlined by the ASA’s Committee of Advertising Practice (CAP) Code.

France
Our practices align with the Autorité de Régulation Professionnelle de la Publicité (ARPP) guidelines in France, ensuring that sponsored and affiliated content is disclosed transparently for French users.

Germany
Le Trades follows the German Unfair Competition Act (UWG) and Media Services Interstate Treaty (MDStV), both of which require that any compensated endorsements or affiliate links are disclosed to German users.

Global Compliance
As we expand, we will align our disclosure and endorsement practices with the specific regulations in each new market, including labeling content to ensure clarity and transparency for all users.

4. Influencer and Partner Endorsement Guidelines

Le Trades collaborates with influencers and endorsers to promote our services and products. These partners are required to follow disclosure laws by:

  • Clearly stating their relationship with Le Trades in their posts, using terms such as “Sponsored by Le Trades” or “In Partnership with Le Trades.”

  • Avoiding misleading claims or false representations of our services.

  • Ensuring all endorsements are truthful and based on genuine experiences with our products or services.

We conduct periodic reviews of influencer content to ensure compliance with relevant disclosure guidelines in each market.

5. Placement and Clarity of Disclosures

Disclosures should be clear, concise, and visible. To ensure transparency, we make disclosures:

  • Above the Fold: Disclosures are placed at the beginning of articles, videos, or social media posts to ensure they are seen before engaging with the content.

  • In Visual Content: For images or video content, disclosures are superimposed in a readable format.

  • In Audio Content: In audio content, disclosures are made at the beginning to provide clear context for listeners.

6. Content Generated by Users or Partners

If Le Trades includes user-generated content (UGC) or content created by our partners, we require that any material connections be disclosed in the content itself. Partners are expected to use clear disclosure language, such as “Sponsored by” or “Affiliate Link.”

7. Updates to Disclosure and Endorsement Guidelines

We may update this policy periodically to reflect any changes in our business practices or legal requirements. Users are encouraged to review this policy regularly for the latest information on our disclosure practices.

8. Contact Information

For any questions or concerns regarding our Disclosure and Endorsement Guidelines, please contact us at:

  • Email: info@le-trades.com

  • Phone (USA): (+1866) 957-7239

  • Mailing Address:

    • USA: Merril Lynch Building, 101 Hudson St, 21st Floor, Jersey City, NJ 07302

    • UK: Suite 105 Fence House, Cheshire, SK10 1LT

    • France: 132 Rue Bossuet, 69006 Lyon